Our Approach

Social centered design

We start with the habits of your consumers, donors, customers and communities. By understanding their overt and unspoken habits, patterns and opinions we design solutions, strategies, programs and products that aligns with their values and intrinsic motivators.

Storytelling

By putting your end user and humanity at the center of the story, we make your solution relevant. 

Iteration

Innovation is experimental. It's impossible to get the solution right the first time. And, what's right today will not be right forever. So, we design prototypes, deploy quickly, test and measure results and adjust in near, real-time. 

collective insight

We review your problems and opportunities with a disparate group of experts to connect disparate points of data--no single person or one discipline has all the answers. This results in unique solutions to unique problems.

system thinking

We break down barriers between departmental silos to introduce strategies that connect with broader internal and external stakeholders.

Our Process

ooda

We observe your opportunities and challenges, your stakeholders and the macro, socioeconomic trends that impact your organization.

We orient you with this reality.

Design programs, plans, strategies and solutions for governmental and nongovernmental organizations and businesses.

And then, act quickly.

agile

We implement plans as quickly as possible, yet with precision and detail.  L.E.D. stays malleable in all situations allowing strategies to change with circumstances.   

adjust

We observe results against the benchmarks of your goal and refine your strategy, process or product and repeat until you hit your target.